Wheelchairs come in different colors, but they are very plain. Designer Wheelchair Decals, or DWD, was created to bring creativity to a new field. Additionally, DWD wants to provide the opportunity to decorate your chair, just like others can decorate their shoes. DWD creates and sells custom decals for wheelchairs. A customer can either come into the store, or place a detailed message on their website saying what kind of detail they want to be created, and then one of the design employees will create it. Anyone who is in a wheelchair, regardless of disability or injury (paralysis, etc). Additionally, because of the creative freedom, all ages are welcome.